Having been widowed more than 10 years ago, Eddy has begun to be proactive in looking for a significant other.

In fact, talk to virtually any single woman over 40 in Southwest Florida and you’ll hear a similar story: multiple women for every man, unresponsive online matches, a shallow dating pool, and, of the relatively few dateable men around, poor manners and an understanding they are a hot commodity.

“They would not refund my money and not let me out of the contract, which was extremely upsetting to me because I didn’t know what my health situation was and I didn’t think they should be forcing me to date and forcing me to meet under what I consider fraudulent circumstances.” Naples Singles’ fees are non-refundable except if the customer has a doctor’s order stating the client can’t physically receive services.

One woman, who is being identified as ‘Beth’ for this story, has a similar story to Goodhart’s. “She told me that I had a negative test come back and that I might have cancer,” she said.

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Donna Goodhart signed up for Naples Singles in hopes of meeting new people. “I didn’t want to go out into the dating world,” she said.